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Discovery HD launches in India on Sun Direct
MUMBAI: Discovery Networks Asia-Pacific has announced the launch of Discovery HD, the 24-hour high-definition channel, in India.
The English language channel is available at Rs 25 per month and will remain ad-free.
Discovery HD will be available on Sun Direct channel No 965. The HD channel features content from across Discovery Networks’ channels, as well as select exclusive content.
Discovery Networks Asia-Pacific EVP and MD Tom Keaveny says, “I am delighted to announce the launch of Discovery HD in India. Today’s launch underscores Discovery’s enduring commitment to offering high-quality content and services that serve the needs of both affiliates and advertisers while enhancing the consumer viewing experience.”
Adds Discovery Networks Asia Pacific SVP and GM India Rahul Johri, “The emergence and growth of digitisation in India is critically dependent on the broadcasters’ competence to offer differentiated, credible and entertaining content. Discovery HD brings the network’s thrilling factual content to life sound effects are more realistic, images larger than life and situations more gripping than ever before.”
Discovery HD aims to bring audiences closer to their world with imagery and detail, featuring programming on the wonders of the world ranging from culture, science, and natural history to travel and lifestyle themes.
The HD programming will be offered in 1080i, along with 5.1 surround sound.
Sun Direct COO Tony D’Silva comments, “Sun Direct is proud to be the first DTH provider in India to showcase high definition content to its viewers. Discovery HD’s worldwide reputation, global programming repertoire and production quality will surely add value to our HD product offering.”
The programming lineup on Discovery HD will have shows like Green Paradise, Postcards Australia, Nature’s Keepers and Our Planet, Space Station HD, Sunrise Earth, Moments in Time, Monumental Vision and Destination Wilderness.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
