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Discovery expands content offering on Google Earth
MUMBAI: US media firm Discovery Communications has expanded its expansion of its collection of world-class content on Google Earth. It has added over 150 video segments for destinations around the globe. A pilot partner for Google Earth’s new showcase of multimedia overlays, the Discovery Networks World Tour; can be accessed through the Featured Content checkbox in the Google Earth sidebar. This expansion follows the April announcement of Discovery being the first provider to bring video content to Google Earth. |
Google Earth is a satellite imagery-based mapping product that combines 3D buildings and terrain with mapping capability and Google search. Over the past year, there have been more than 10 million unique Google Earth downloads from around the world. Discovery senior executive VP for strategy and development Don Baer, says, “As promised, Discovery has continued to populate the world with engaging video to help Google Earth users explore the wonders of our planet. Discovery is dedicated to growing its showcase on Google Earth, giving virtual globetrekkers a journey of infinite proportions.” The initial collection included companion video for 10 of America’s most popular national parks,including Yellowstone, Mount Rushmore and Dinosaur National Park. Drawing from its rich stable of programming and to enhance viewers‘ experience with its TV brands, Discovery has expanded the offering to include 48 world landmarks, national parks, American and European cities, and African location. Google Earth users will find videos on everything from the design process used to create the face of George Washington on Mount Rushmore and how to make authentic Belgian chocolate, to the history of China’s Terra Cotta soldiers and why fire is one of the most important natural forces in Yellowstone Park’s ecosystem. |
Users can access the video elements by clicking on Discovery’s globe icon, shown at destination sites where Discovery video content is available. An interactive broadband player hosted by Discovery launches into a selection of rich and compelling two- to four-minute videos. Destinations include the following: • National Parks and Landmarks — Representing the natural diversity of the United States,videos are available for Glacier National Park, Yellowstone, the Everglades, Point Reyes National Seashore, Niagara Falls, Mt. Rushmore, Alaska National Parks, Arches and Canyonlands National Parks, Santa Monica Mountains National Park, Carlsbad Caverns and Dinosaur National Park. • US Cities — From the Lincoln Memorial to the Golden Gate Bridge, users can explore the history, architecture and food of some of America’s favorite cities; Atlanta, Boston,Chicago, Denver, Las Vegas, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco and Seattle. • European Cities — Users can discover cathedrals, museums and neighborhoods while learning about the history, people and cultures of Europe’s greatest cities and regions: Amalfi Coast, Amsterdam, Barcelona, Bavaria, Berlin, Brussels, Dublin, Edinburgh,Florence, Interlaken, Lisbon, London, Madrid, Naples, Paris, Rome and Zurich. • Africa — Unlocking the majesty of the world’s most diverse continent, users can learn about Ghana on a virtual tour with its president, uncover the ruins of a once great empire in Zimbabwe or get a glimpse inside King Tut’s famous crypt. • World Landmarks — Spanning thousands of years and hundreds of cultures, the human race has created astounding feats of architecture, engineering and beauty. Users can marvel at the majesty of some of the world’s greatest wonders, including the Taj Mahal in India, the Great Wall and Terra Cotta Army in China, El Tajin in Mexico, the Great Pyramids in Egypt and the Shrine of Itsukushima in Japan. • Coming Soon — Special features based on the upcoming global series Discovery Atlas. This is an HD project, offering video for 35 different locations in China, Brazil, Italy and Australia, the first of 30 countries in the multiyear programming franchise. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
