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Digitisation: CSG eyes Indian market
MUMBAI: CSG Systems International, a global provider of software and services-based business support solutions, has said that it is offering new ways to accelerate Indian cable operators’ evolution into the digitization era.
CSG, which works with cable companies like Comcast, Time Warner Cable, and Dish Network in US, plans to bring its product portfolio, expertise and a variety of delivery models including licensed and a new managed service offerings for CSG Singleview, its real-time, convergent customer management, charging and billing solution, to the Indian market.
According to CSG International’s Vice President and MD Asia Pacific Ian Watterson said, “Digitization of the cable networks is building momentum across India, driven by rapid changes in consumers’ digital consumption behaviour. Cable service providers will need to rise to the challenge and transform the way in which they offer new services and support customers.”
Globally, and particularly in India, the cable industry is seeing dramatic growth and increasing complexity as a result of regulatory changes and the move from analog television offerings to digital.
Digitizing the cable platform allows the release of spectrum for hundreds of channels, enables multi-play services and stimulates services such as pay-per-view, subscription and interactive television.
To move from today’s analog video services to a digital television offering with voice and data services, India’s next generation cable operators will need to create a whole host of new tiered bandwidth, high speed data and content offerings to accommodate a wide variance in customer usage patterns and preferences.
Such initiatives must be backed by technology, with Business Support Systems (BSS) at the forefront of vital back-office functionality.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
