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DigiCable gets MSO licence to operate in DAS areas
MUMBAI: DigiCable Networks (India) has got the permission from the Information and Broadcasting Ministry for operating as a multi-system operator (MSO) in the Digital Addressable System (Das) notified areas of Delhi, Mumbai and Kolkata.
DigiCable has got the permission for a period of 10 years, effective 12 June.
The MSO said it is the first one to get the licence from the Ministry.
In a letter, signed by the Under Secretary to the Government of India, DigiCable is notified that Ministry has examined the application of the MSO, dated 11 May 2012, and decided to grant the permission, under Rule 11(C) of the Cable Television Network (Amendment) Rules, 2012 for operating as a MSO in the DAS notified cities of national Capital Territory of Delhi, Municipal Council of Greater Mumbai, and Kolkata Metropolitan.
However, the permission is subject to adherence and compliance of the following terms and conditions:
- The MSO shall comply with all the provisions of the Cable Television Networks (Regulation) Act, 1995 and rule made there under, as amended.
- MSO shall abide by the rules/ regulations/ orders/ directions/ guidelines etc. issued by the regulatory authority or by the Ministry.
- MSO shall have the capacity to carry minimum number of television channels specified by the authority.
- MSO shall not carry programming services provided on the channel generated at the level of such MSO which is in violation of the Programme Code specified in Rule 6 and the Advertising Code specified in Rule 7 of the Cable Television Networks Rules, 1994.
- The MSO shall comply with foreign investment guidelines and conditions thereon for Cable TV sector issued by the Central Government from time to time.
Additionally, the MSO will have to display the above terms in their office premises as well as in the premises of its affiliate cable operators.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
