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DD’s DTH to expand bouquet to 50 channels in June
MUMBAI: DD Direct Plus, the direct-to-home (DTH) service of Prasar Bharati, will undergo its first phase of expansion in June this year. As per the plans, the number of TV channels on the DTH platform are being ramped up from 33 to 50 while the radio channels will go up from 12 to 20.
“DD Direct Plus will increase its strength from 33 channels to 50 channels by the end of June this year. The new channels joining the DTH platform will be from Hindi as well as the regional markets,” Doordarshan director general Navin Kumar tells indiantelevision.com. He, however, did not name the new channels which were hopping on to the DTH offering.
The private broadcasters joining the DD Direct Plus bouquet will be paying Prasar Bharati annual fees of Rs 10 million, according to Kumar. “Prasar Bharati charges the private broadcasters part of DD Direct Plus annual fees of Rs 10 million and this is applicable to even the new channels joining the DTH platform,” Kumar says.
In the second phase of expansion, DD Direct Plus will add up a further 50 channels to take the total DTH bouquet to 100 by the end of the year.
What about offering FM radio stations? There is no development yet on DD Direct Plus‘ plan to sign FM radio stations, Kumar says. Under the present policy, FM radio stations can operate only within a particular geographical area and cannot have a pan-India presence. This had come as a stumbling block for Prasar Bharati when it planned to offer space to private FM channels in DD Direct Plus.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
