Applications
Dassault Syst?mes launches social 3D game application on Facebook
MUMBAI: France-based Dassault Syst?mes (DS) has announced that Billions, Save Them All, its first title built on the new 3DVIA Studio engine, was launched on Facebook Platform.
Billions is a 3D action/puzzle game made unique by the combination of dreamlike art and innovative gameplay where players construct 3D cube bridges and walk on all sides. It is a 3D game that stands out in the predominantly 2D Facebook Platform world.
In Billions, players compete for high scores with friends and other Facebook users. By assuming the role of a Glow Agent, players navigate through increasingly difficult levels to save Mogaloos, a race of cuddly, cube-like creatures. Puzzle-solving skills are a must to reach checkpoints quickly, saving as many Mogaloos as possible while building bridges with as few cubes as possible.
Dassault Syst?mes CEO, 3DVIA Lynne Wilson says, “Billions is an excellent example of what 3DVIA Studio is capable of and supports our mission to empower anyone to create and communicate in 3D. In just a few short months, a very small development team built and published a visually-stunning, fully 3D application that runs in real-time on Facebook Platform. This is the future of game development.”
33DVIA Studio brings the power of an AAA engine to an easy-to-use framework. With rapid prototyping, development and publishing capabilities, as well as seamless integration with 3DVIA.com for hosting, distribution and access to a community of more than 190,000 users who can test and promote applications, 3DVIA Studio is a perfect tool for indie developers.
In addition, user-generated applications created with 3DVIA software and hosted on 3DVIA.com can easily be published straight to Facebook Platform and played through a dedicated, sharable Facebook URL.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
