Applications
Daddy Cool on BIGFlix Video-on- Demand
MUMBAI: BigFlix.com has made available Daddy Cool exclusively for its users worldwide for download and free streaming on its video-on-demand service. |
The story is of a funeral for Douglas Lazarus which erupts into hysterical chaos when the grieved mourners are struck by innumerable outrageous calamities caused by delivery of wrong corpse in the coffin, stinginess, hallucinogenic drugs, romance, jealousy, in-laws and a scandalous secret all of which befall the family and friends, leading to a laugh-a-minute and ironically culminating the funeral into a funeral. Said BIGFlix.com Chief Lead- Content Rajesh Das, “It has been our endeavour to bring to our users the latest Hindi movies on our platform. We will continue our efforts to bring in new Bollywood movies on our platform immediate post the theatrical release for our viewers to enable them to watch new movies in best digital quality form anytime anywhere. With this, the viewers will not find the need to indulge in illegal movie content and also help mitigate piracy to a great extent.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
