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CTV launches multi-channel broadband service
MUMBAI: Canada‘s private broadcaster CTV launches phase one of the CTV Broadband Network, an on-demand broadband service featuring four distinct broadband channels. |
The ad-supported broadband network was launched at CTV‘s 2006 Fall Upfront in Toronto. The CTV Broadband Network is currently integrated into the CTV web site and can be found at www.ctv.ca. The network currently houses four channels. They are CTV Shows, a broadband channel featuring full length CTV prime time programme ming, CTV News and Docs, featuring comprehensive local, national, international and business news, all updated hourly, etalk on Broadband, Canada‘s first and only broadband channel devoted exclusively to covering the Canadian and international entertainment industry and the Discovery Channel on CTV delivering entertaining science, nature and travel programme ming, informs an official release. |
Commenting on the launch of the new CTV broadband service, Bell Globemedia president and CEO and CTV CEO Ivan Fecan said: “Canadians are leaders in consuming media and the CTV Broadband Network is part one of CTV‘s answer to their appetite to tap programme ming on emerging platforms and to provide a solution to the advertisers who want to reach them.” “CTV‘s broadband network is a powerful 4-channel platform that immediately provides Canadians with the ability to access a roster of some of the top television shows in Canada and the best of news and current affairs,” said CTV VP digital media Kris Faibish. “For CTV, this is an opportunity to deliver award-winning original programme ming on demand.” Under phase one of the launch, the CTV Broadband Network will feature programme ming pulled from CTV‘s original stable of award-winning and popular programme mes . Over the next several weeks, more and more programme ming will be loaded onto the channels with a view to launching phase 2 in Fall 2006, CTV News and Documentaries will offer local, national and international news and other programme ming from the award winning CTV News Division. While, etalk on Broadband, the broadband channel will focus Discovery Channel on CTV will bring the best of Discovery programme ming from its acclaimed flagship programme Daily Planet, to the Extremely Wild and Ultimate series as well as the travel show, Valerie Pringle has Left the Building. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
