Applications
Cricket games by Indiagames record 10 mn downloads
MUMBAI: Accentuating the experience of live cricket matches beyond the field onto the mobile platform, the cricket based games created by Indiagames have recorded more than 10 million paid downloads worldwide. Indiagames’ cricket games such as Indiagames – Cricket 20-20, Indiagames – World Championship Cricket, Cricket One Day Series and Indiagames – T20 World Championship have got players hooked on to their mobile phones, globally. Of the cricketing nations downloading these games, India tops the charts, followed by UK, Australia, South Africa, Pakistan, and New Zealand. There has also been traction from the US where there is a community of expat cricket lovers. Indiagames CEO Vishal Gondal said, “Cricket is followed with zest on a global scale. The record number of downloads reinstates the games’ appeal worldwide. Indiagames shares a passion for cricket and this is clearly evident in our games and our strategy to create a Cricket franchise. “We realised that consumers don’t necessarily want only branded content. Users are equally interested in the quality of the game and not only with the celebrities endorsing the products. Quality games sell and we raise the bar with every new mobile cricket game we publish.” Interestingly, the company’s strategy for creating these games has also changed through the years. Earlier, while they relied on games based on ODI’s and test matches, today it’s the Twenty20 format of the game that is preferred. Indiagames’ cricket games have also been featured prominently on various operators all over the world- a case in point being Telstra-Australia which recently gave ‘England vs Australia – Test Series‘ a ‘top-deck’ feature. The game is also live on various operators in the UK including Vodafone, 3 and Orange amongst others. Apart from telcos, handset manufacturers in India have also shown a keen interest in promoting phones with Cricket content. Nokia – which has the majority of market share in India, led the way with a large embed deal of T20 World Championship on two handsets last year. This made cricket – which is also called a religion in India- accessible to the masses of mobile users who do not have data access to download content.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
