Applications
Contests2win launches Web Charades game
MUMBAI: Contests2win.com (C2W) has launched Web Charades. This it says is the world’s first Dumb Charades on video and is being done in association with digital interface devices firm Logitech. |
Web Charades is the internet extension of Dumb Charades, the picnic and party game. Now for the first time, you can play this game online in the comfort of your home or office – all at the click of a mouse only on Contests2win.com. Web Charades can be played at Contests2win.com. All the consumer has to do is guess the name of the movie that the model is “enacting” by understanding the cues that are given to him using the usual DumbCharades clues. Participants can WIN themselves a Logitech – QuickCam. What is unique is that this is done though video and not in the usual illustrated or animated formats. |
C2W COO Raj Menon says, “The Internet is evolving and so are consumer’s expectations with regard to content. They are exposed to the very best from sites like YouTube and expect the same from Indian sites. C2w has been the pioneer when it comes to innovative solutions – this is c2w’s first foray into Video contesting using formats that the Indian consumer can relate to and enjoy.” Logitech director-South Asia Moninder Jain says, “Web Charades brings to life the attributes of Logitech QuickCam – an interactive range of web cameras with outstanding features that combine quality with aesthetic elegance. The webcams allow users to experience echo-free audio with RightSound technology and tame bad lighting with their state of the art RightLight 2 Technology. “Logitech is actively engaging the use of new media in the era of Web 2.0 and using opportunities like those that exist in adver-gaming to engage with the consumer in the most intuitive way possible.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
