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Content variety crucial for mobile TV
SINGAPORE: Every operator is trying to figure out how mobile phone consumers consume TV. At the Mobile TV Forum at BroadcastAsia, TU Media laid out some interesting findings that were done in Korea which contradict common perceptions. Here is perhaps the most surprising statistic for those who believe that mobile TV is for the youth. 30 per cent In door is as important as out door in terms of mobile TV usage. People use it at home and in the office. There is no concept of primetime during the day. It happens at any hour. The assumption has always been that the commuting time will be primetime. Also the running time of content is not very important. Subscribers request variety of content. Korea’s T-DMB is a terrestrial free service with seven video and 11 audio channels. S-DMB is a satellite pay service nation-wide with 15 video and 20 audio channels. It is forecast that there will be 21 million DMB users in 2012 in the country. TU Media says that it is the sole S-DMB Operator in Korea with more than one million subscribers. It operates its own Mobile TV network. In terms of its revenue model, the monthly fee is a major source. Ads, content distribution and technology distribution are a second source. TU Media’s price strategy has aimed to be affordable to the mass: $11 a month. The firm offers 15 video channels in different genres including sports, news, drama.
of mobile TV subscribers are above 40. The age group under 20 is less than 10 per cent.
It cooperates with all three mobile carriers in Korea. There is a consortium of major companies in S-DMB Value Chain. SK Telecom is the largest shareholder. EchoStar, Samsung, LG and Broadcasters are shareholders.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
