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Comcast launches HD ESPN 2 on 9 June
MUMBAI: Just in time with the Fifa World Cup, Comcast, the country‘s leading provider of cable, entertainment and communications products and services launches ESPN2 HD, the high-definition simulcast of ESPN2.
ESPN HD, ABC HD and ESPN2 HD will combine to present live coverage of all 64 matches of the 2006 Fifa World Cup in high definition from 9 June. In addition, the high- definition services will feature the 2006 World Cup studio programmes including the pre-match, halftime and post-match segments, states an official release.
“We‘re thrilled to expand our leading HDTV lineup with the addition of ESPN2 HD,” said Comcast executive VP content acquisitions Matt Bond. “Watching events like the World Cup and the NCAA College World Series in crystal-clear HD is the next best thing to being in the stadium for all of the action.”
“We look forward to ESPN2 HD joining ESPN HD on Comcast‘s lineup to enhance viewing for high-definition subscribers and sports fans across the country,” said Disney and ESPN Networks affiliate sales and marketing president Ben Pyne. “Comcast has a proven focus on high-definition television with its robust package of compelling high-definition content.”
Comcast now offers an average of 15-17 HD channels per market, including ESPN HD and ESPN2 HD, Discovery HD, TNT HD, HBO HD, Cinemax HD, Showtime HD, Starz HD, INHD, INHD2, regional sports networks and local affiliates of ABC, CBS, NBC, FOX, WB, UPN and PBS.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
