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Colors launches on now TV platform in Hong Kong
MUMBAI: Viacom18 Media has collaborated with Hong Kong’s now TV platform to launch its flagship Hindi general entertainment channel Colors in Hong Kong.
Viacom18, an equal joint venture between Viacom and Network18, said that Colors will be available as a-la-carte channel and offered to subscribers in the foreign language lineup for a monthly subscription of HK$78.
The channel can be viewed on Channel 780 on now TV.
Viewers in Hong Kong will now be able to watch Colors‘ shows the same day as their Indian telecast.
now TV, part of the PCCW group, is one of the world’s largest commercial deployments of IPTV.
Viacom18 head – international business Gaurav Gandhi said “We are excited to expand our distribution base in South East Asia and reach out to the Hong Kong audiences through now TV. There is a huge and growing demand for Hindi GEC content in overseas markets as diaspora would like to stay connected to their roots and watch the same programming that their family back home enjoys. In just 3 years since it launched in India, we have managed to expand and strengthen Colors’ overseas distribution base to close to 40 countries.”
PCCW‘s MD of TV and new media Janice Lee added, “With the addition of Colors now TV will be offering a total of nine top-class Indian channels and video-on-demand service. It demonstrates our commitment to providing our customers across the community with the best entertainment programmes.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
