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CNN goes live for the first time with 3G
MUMBAI: CNN International has made its first ever global television broadcast from a mobile phone, live from the 3GSM conference in Barcelona. As part of CNN‘s coverage from the conference, CNN went live to millions worldwide via the 3G network shortly after 7pm Hong Kong time, Monday February 12. The ‘live via phone‘ ninety second piece was broadcast by CNN International correspondent Jim Boulden for the daily news show, ‘Business International‘ and opened CNN‘s coverage from 3GSM trade show. |
Tony Maddox senior vice president of news operations for CNN International said: “This new development underlines CNN‘s clear commitment to developing 3G technology in news gathering. By adopting emerging technologies, CNN continues to lead the way in reporting from the field. 3G technology is enabling our correspondents to deliver packages and live broadcasts both quickly and easily from wherever they are in the world. This is an important demonstration of how we are evolving our newsgathering abilities using the latest technologies.” |
Working with mobile technology partner Ericsson, CNN has invested in digital newsgathering which enables its global correspondents to add 3G phones to their reporting tools. The technology has already been tested through live reports on CNN‘s broadband service, CNN Pipeline, but this is the first time the news network has used mobile devices for live television. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
