Applications
CNBC-TV18, CNBC Awaaz channels now with AvaniTV
MUMBAI: CNBC-TV18 and CNBC Awaaz, the English and Hindi business news channels from the TV18 Group, will now be available in the automobiles while driving on the roads.
The company has partnered with AvaniTV, a new entity delivering infotainment and entertainment solutions to consumers on the go.
CNBC-TV18 & CNBC Awaaz CEO Anil Uniyal said, “Our core viewers are business decision makers on the move and our channel philosophy has always been to deliver 24/7 accessibility to them across touch points. This is the reason why CNBC Channels have emerged as one of the leaders in ‘Out of Home‘ TV viewing in the last decade.
From that stand-point, the Car TV delivery of our services is an integral addition to our platforms portfolio, considering the amount of local business travelling that occurs.”
CNBC-TV18 claims a reach of over 35 million households. It is also available online through ‘Live TV‘ on its web affiliate moneycontrol.com, and on smart phones including the iPhone, blackberry and those operated by the android mobile operating system through the ‘Markets on Mobile‘ application from Moneycontrol.com.
AvaniTV Solutions chairman Prakash Bhalerao said, “We are excited to be the growth driver of mobile broadband telephony and our AvaniTV service is poised to become the most preferred platform for over two million chauffer driven car owners in India to access entertainment and infotainment inside the car. Keeping in view the rapid growth of Chauffer driven cars on the road, we are endeavouring into Indian market through our partnership with Network18 and looking forward of scaling to other countries globally.”
To avail this service, subscriber would need to invest in the AvaniTV car kit and LCD screen, and would be able to access LiveTV, movies, Internet radio and YouTube. The installation does not tamper with any equipment of standard fitting inside the car.
The product is currently available in over 15 cities across country. Other Network18 channels including CNN-IBN, IBN7 and IBN-Lokmat will also be available on AvaniTV‘s platform.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
