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Citibank partners krishcricket.com for ‘Captain of Captains’
BANGALORE: Citibank India has partnered with Krishcricket.com to launch an online cricketing game titled ‘Citibank Captain of Captains‘. As the Indian team, which is currently touring England, heads into a packed season with matches scheduled against Australia, Pakistan and Sri Lanka apart from the Twenty20 World Cup, Citibank Captain of Captains provides an opportunity to cricket fans across the world, to become the Captain and select his/her own team in the virtual domain. A range of prizes including a trip to Australia to watch a Test match, Plasma TV, Laptop, Mobile Phones, iPods and much more will be awarded to the winners, as well as some special prizes for the Twenty20 World Cup. This activity will run till 17 October. Citibank Country marketing manager Vijay Ramchandran says, “This game will provide an exciting opportunity to our customers, many of whom are avid cricket buffs, to test their cricketing acumen by selecting a team of their choice and contesting against other participants. Choosing the right team makes all the difference, in cricket, as in financial services.” Speaking about this game, Krish Srikkanth, former Indian cricket captain and promoter of Krishcricket said,” I have used my personal experience and involvement with Cricket for over the last 25 years to design Citibank Captain of Captains and it is but natural for us to partner with Citibank, the ‘Captain of Captains’ in the financial services industry, to bring this game to cricket lovers. “The game provides an opportunity for participants to don the hat of a selector and pick his/her own team and tests the skills of the participant in understanding the dynamics of team composition.” The performance of each team is judged on the basis of number of ‘runs’ scored which directly depends on how the players of the virtual team have performed on the real playing field.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
