Applications
China’s Xiamen CATV using BigBand Networks Platforms to deliver VoD
MUMBAI: BigBand Networks which provides broadband multimedia infrastructure for video, voice and data, today announced that Chinese media firm Xiamen CATV is using its Cuda cable modem termination system (CMTS) and FastFlowBroadband Provisioning Management software to deliver high-speed data and IP video. Xiamen is using Cuda to make news, sports and other local video content available to subscribers on-demand, by delivering it over cable modems to TVs via IP-enabled set-top boxes |
BigBand’s Cuda and FastFlow provide the foundation for Xiamen CATV to deploy an advanced IP services implementation that delivers content—including television programming and Internet content—reliably. Xiamen CATV says that BigBand Networks’ programmable architecture allows it to give its subscribers a powerful set of broadband Internet capabilities today, with the prospect of adding speed enhancements and other new features in the future. Xiamen serves more than 400,000 subscribers in southeastern China’s Fujian province. The operator decided in 2006 that it wanted to augment its traditional digital video services with high-speed data and IP video, and selected BigBand Networks’ for its CMTS project. Xiamen selected Cuda in part for its support for key Ethernet functions—such as virtual local area networks (VLAN) and point-to-point protocol over Ethernet (PPPoE)—that are designed to allow the CMTS to interoperate with the Fujian operator’s other network equipment. The operator added BigBand’s FastFlow software to configure its IP services for multiple subscriber profiles and devices. |
Bibband notes that Xiamen is pushing the envelope with new services, such as IP video, and demonstrating the flexibility of our Cuda platform,” said Johnny Cheung, BigBand’s . It’s an exciting time for the cable industry in China. Operators continue to move forward with their migration to digital infrastructures and continue to seek out innovative technologies to help them deliver new, advanced services. BigBand Networks’ has created a modular CMTS (M-CMTS) architecture that is designed to leverage key features of the Docsis 3.0 specification—downstream channel bonding and multicast forwarding—to deliver switched IP video to a television or personal computer. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
