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China Mobile, News Corp & Star in partnership to explore wireless space
MUMBAI: China Mobile Limited, News Corporation and Star Group Limited have announced a broad strategic partnership to explore wireless media business opportunities.
By leveraging the content assets and interactive services of News Corporation and Star, the partners will combine their strengths to develop wireless media services based on China Mobile‘s mobile platform, through which China Mobile serves over 260 million subscribers. The cooperation will explore wireless media business opportunities on a global basis, states an official release.
Key areas of the cooperation will include development, production, aggregation and distribution of a wide array of wireless services ranging from music, broadband interactivity, and social networking to multimedia value-added products, informs an official release.
China Mobile chairman and CEO Wang Jianzhou said, “The partnership with News Corporation and Star will lay a solid foundation for providing wireless multimedia services. This is a very important step for us in view of the global convergence of telecommunication, media and Internet. With News Corporation and Star‘s popular and quality media content assets, we will be able to offer more exciting services to our customers.”
News Corporation chairman and CEO Rupert Murdoch says, “Partnering with China Mobile gives us immediate access to a vast consumer base throughout China. News Corp. has been a world leader in wireless content while our services such as MySpace dominate the online social networking craze. It is my hope that this partnership will unleash the creative and technical abilities of the talented employees of News Corp. and China Mobile to bring new offerings to consumers across mainland China and Hong Kong.”
Star Group CEO Michelle Guthrie adds,” Today‘s partnership represents an important new media growth opportunity for Star. China Mobile‘s world-leading expertise, customer base and exciting growth initiatives will allow us to expand the Star brands and services in the largest wireless market in the world. We look forward to working closely with them to bring a new level of wireless entertainment to the consumer.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
