Applications
China Mobile buys 19.9% of Phoenix from Star Group
MUMBAI: China Mobile (Hong Kong) Group Limited has purchased a 19.9 per cent interest in Phoenix from Star Group Limited. After the transaction, Star will continue to hold 17.6 per cent of Phoenix.
China Mobile and Phoenix Satellite Television Holdings Limited have also reached a strategic alliance to jointly develop, market and distribute wireless content, products, services and new media applications.
Under the strategic alliance agreement, China Mobile and Phoenix will jointly develop products and services relating to the wireless delivery of media content. In exchange for direct access to China Mobile‘s network and customer base on favourable terms, China Mobile will have preferential access to Phoenix‘s news and selected programs.
The deal will complement China Mobile‘s 3G strategies by widening its service offerings and providing enhanced media content to its mobile subscribers, and will broaden Phoenix‘s new media content‘s access to China mobile‘s customer base, informs an official release.
China Mobile chairman and CEO Wang Jianzhou says, “Phoenix offers a unique set of content to the Chinese community globally. By leveraging Phoenix‘s media content via our mobile platform, China Mobile will be well positioned to provide wireless multimedia services to our customers.”
Phoenix chairman and CEO Liu Changle adds, “The establishment of this new strategic alliance will provide an excellent opportunity for the further development of Phoenix‘s new media business, and should have a very positive impact on Phoenix‘s long-term commercial prospects, enabling Phoenix to distribute its content through China Mobile‘s wireless platform and reach a broader market.”
Star Group CEO Michelle Guthrie says, “We believe that bringing in China Mobile as a shareholder and strategic partner will create incredible growth opportunities for Phoenix in the future. We look forward to our continued involvement in Phoenix as the company extends its content to the largest wireless customer base in the world.”
Goldman Sachs is acting as financial advisor to China Mobile. Merrill Lynch is acting as financial advisor to Star, according to the news release.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
