Applications
Cellular broadband wireless data revenues to reach $2.5 billion by 2011: Research and Markets
MUMBAI: Research and Markets has announced the addition of Wireless Broadband Services: The 4G Cellular Industry (part three of three) to their offering. According to the study, the cellular industry invested over $13.7 billion (USD) in spectrum auctions. Today‘s cost for a cellular service with an average data communications service of 130 Kbps is about $80 a month. |
To be competitive with the advances in WiMAX and Wi-Fi, the fee for 4G services will need to be lower than the cellular companies expect. A better strategy for 4G operators would be to offer lower speeds with more capacity to handle more users as a bargain thereby fully loading the networks with subscribers. Usage based offerings with specific services, offering niche services at moderate speeds, may turn out to be the most effective and profitable method to roll-out 4G. |
Key findings of the study are – The 4G services will need more MVNE‘s to support the OSS/BSS infrastructure. – Revenues will reach $2.5 billion, $9.1 billion for cellular data and small business DSL respectively by 2011 Small business spending on internet access will grow to $8.2 billion by 2009, up from $4.4 billion in 2005, largely due to adoption of DSL and higher bandwidth services. – Spending on wireless data services will outpace all other categories in the SOHO segment, growing to nearly $2.2 billion in 2009, up from $0.47 billion in 2005. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
