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Cellebrum develops contest for BSNL, MTNL
MUMBAI: Cellebrum, a MCorpGlobal group company and an integrated telecom VAS solutions provider has announced its tie-up with BSNL and MTNL in North India to launch its Kaun Banega Lakhpati contest. The contest, developed by Cellebrum, aims to provide a rewarding experience for subscribers of the telecom operators. |
Subscribers of BSNL and MTNL will be able to win total cash prizes worth Rs 5,00,000 (Four prizes of 1,00,000 each, 20 prizes of Rs 4900 each) as part of the contest. The contest will be available for all GSM and landline subscribers of BSNL and MTNL from 15 October to 30 November, states an official release. |
While playing the contest, the subscriber will have to correctly answer five simple questions. However, subscribers can participate in the contest as many times as they wish to. Winners of the contest will be chosen by Cellebrum after a lucky draw of the eligible subscribers who managed to correctly answer all questions in the contest, the release adds. “At Cellebrum, we have always prioritised on providing new, innovative and rewarding services to our customers and keeping them at the forefront of the revolution,” Agarwal added. How does the contest work? Through IVRS: Users in Haryana and Delhi will have to dial 126300 to access the service while subscribers in Punjab and UP (W) will have to dial 12630000 to participate in the contest. Charges as follows: Charges will be levied as follows: |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
