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CCTV.com, KongZhong to create new mobile internet site
MUMBAI: CCTV.com, China‘s news and entertainment new media platform, has tied up with KongZhong, a China-based mobile internet company to jointly develop and launch mobile internet site wap.CCTV.com.
CCTV.com GM Wang Wen Bin says, “wap.CCTV.com is a key project for us to leverage the synergies between new media (mobile Internet) and traditional media (TV) to provide a more integrated experience for our users.
“We expect wap.CCTV.com to become the primary platform for large events in the future which require mobile Internet interactivity. With this, CCTV users will not only be able to access our programming via the TV and the Internet, but now also on their mobile phones, anytime and anywhere.”
The new mobile internet site will deploy future 3G technologies, such as streaming audio/video and mobile social networking services (SNS).
Adds KongZhong Corporation CEO and chairman Wang Lei Lei, “I believe this strategic relationship is a pioneering effort to combine the interactive power of the mobile internet with the reach and content-richness of CCTV. I look forward to working closely with CCTV and our other partners to rapidly develop the Chinese 3G market.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
