Applications
CCD gets 1 mn fans on Facebook
MUMBAI: Café Coffee Day (CCD) has got one million fans on Facebook. The café chain claims that it has achieved this landmark figure within a year of going social.
It commemorates the occasion with a unique nationwide celebration for all its community members online as well as offline.
CCD outlets across the country, along with groups of loyal customers and employees, will cut a cake on Saturday 5 November at 5pm to celebrate the milestone.
Apart from this, CCD has also planned a surprise for all its online community members. It will give away a million worth of sweepstakes to all its FB fans ranging from a stay at the company‘s exotic resorts to phones to free coffees at cafes.
CCD will launch a new application – ‘Wheel of fortune‘ – on Tuesday, 8 November asking fans to play the game and get an assured exciting reward.
CCD president marketing K Ramakrishnan said, “We are a family of over one million members now on Facebook, which is a huge landmark and we are very excited about it. We have been able to reach this goal by listening to our fans and engaging them with unique and interesting activities on our FB page. A warm thanks to all CCD fans for their continuous love and support and for helping us reach this milestone.”
From the existing 1100 plus cafes, CCD plans to add another 900 more outlets by 2014.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
