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CBS, Panasonic and USTA team up for US Open telecast in 3D
MUMBAI: The USTA has announced that Panasonic, which works in the area of 3D broadcast technology, will once again work with US media conglomerate CBS’ channel CBS Sports and the USTA to broadcast the US Open Tennis Championships in 3D for the second year.
This year’s 3D broadcasts will also extend to coverage of CBS Sports’ matches from Louis Armstrong Stadium.
CBS Sports will serve as the host broadcaster producing the 3D coverage for the USTA and Panasonic. It will produce 3D versions of all Arthur Ashe Stadium matches that it broadcasts in High Definition both on Labor Day Weekend and on Finals Weekend, from 9-11 September.
Last year’s 3D production of the 2010 US Open Tennis Championships – the first world-wide 3D broadcast of a tennis major – was honoured with a 2010 Emmy Award for technical achievement.
This year’s expanded 3D broadcast coverage will include new,
3D-specific positions designed by the telecast partners to provide the best 3D perspectives. The action will be covered by 10 3D broadcast cameras and a high-speed 3D replay system.
A pre-production model of Panasonic’s new 3DP1 handheld Full HD 3D professional camcorder (available later this fall) will be used to provide match and grounds coverage for the telecast. And the overall court coverage will again be based around the innovative 3D broadcast camera shadow rigs designed by the Cameron Pace Group and used last year.
CBS Sports’ 3D telecasts of the 2011 US Open will again be available on DirecTV’s channel 103, “n/3D Powered by Panasonic.” This year, Comcast will also carry the 3D broadcast coverage to its subscribers on Xfinity 3D, making CBS Sports coverage of the 2011 US Open available via the nation’s two largest multi-channel video providers.
Distribution discussions with additional providers are ongoing.
Additionally, the men’s and women’s finals will be streamed live in 3D on USOpen.org, the official website of the tournament.
USTA Chief Business and Communications Officer Harlan Stone said, “Working with our partners CBS Sports and Panasonic, we once again expect to be a leader in presenting our sport to fans in breathtaking new ways. Last year we saw the impressive production values for 3D television and now, by including Louis Armstrong Stadium and expanding our distribution, we are bringing this innovative new look to the sport to more people than ever before.”
The 3D broadcasts will use a separate production team and equipment from the traditional HD broadcasts of the tournament.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
