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CBS , Netflix renew deal
MUMBAI: US broadcaster CBS and OTT subscription service Netflix have extended their deal for international licensing agreements in Canada, Latin America, the UK and Ireland.
Terms of the agreements were not disclosed. As part of the extended agreements, Netflix members in each of these territories will enjoy previous seasons of Showtime‘s ‘Dexter‘ and popular CBS library programmes such as ‘Charmed‘, ‘Jericho‘ and ‘The 4400‘. Previous seasons of series will be available on a territory-by-territory basis, including ‘The Good Wife‘ and ‘Hawaii Five-0‘.
CBS Global Distribution Group president, CEO Armando Nunez said, “Netflix is a great partner, and this has been a mutually beneficial relationship that has helped grow our respective businesses. It is an arrangement that showcases our premium content on Netflix‘s world-class service in a way that complements our traditional worldwide licensing and adds to our overall international revenue.”
Netflix Chief Content Officer Ted Sarandos said, “We are delighted to be bringing more great CBS and Showtime series to our members throughout the world. Our goal is to give Netflix members a broad mix of engaging shows to watch, and this extended agreement does just that.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
