Applications
CBS launches fall preview Ipad app
MUMBAI: US broadcaster CBS has launched a free CBS Fall Preview iPad app.
This gives iPad users a look at the network‘s new fall drama series ‘Unforgettable’, ‘Person of Interest’ and ‘A Gifted Man’, as well as its new comedy series ‘2 Broke Girls‘ and ‘How To Be a Gentleman‘.
Pauley Perrette, who plays the energetic forensic specialist Abby Sciuto on ‘NCIS‘, is the app‘s featured guide, giving iPad users a fun, up-close look at CBS‘s five new shows with special previews, behind-the-scenes videos, exclusive photo galleries, a complete CBS fall schedule with calendar integration features and, as an ode to Unforgettable, a memory challenge.
The CBS Fall Preview app‘s unique iPad experience includes the following features:
· In-depth Previews: Includes special previews and behind-the-scenes videos of the new CBS line-up, as well as exclusive photo galleries of the shows‘ casts.
· Unique, Integrated Video Elements: On the home screen, NCIS‘s Pauley Perrette introduces each new show, while offering fun anecdotes about the cast, characters and storylines.
· An “Unforgettable” Memory Challenge: Gives users a fun way to test out their memory while interacting with the new series. Users also have the chance to win a new 50-inch plasma TV.
· Social Media Integration: Social media posts from the official Twitter accounts for all CBS shows are integrated directly into the app.
Fans without iPads can visit CBS.com for content including videos, games, blogs and contests, for all of the broadcaster‘s new and returning series.
The app also serves as a companion to the CBS Fall Preview, a primetime special previewing CBS‘s new fall lineup, hosted by Johnny Galecki, Jim Parsons, Kaley Cuoco, Simon Helberg and Kunal Nayyar, stars of the comedy series, ‘The Big Bang Theory. The special will air on 8 September, immediately following an episode of the show.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
