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CASBAA inducts new members

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MUMBAI: The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced a new patron member and four new corporate members of the association.


The CASBAA patron member is a newly-launched pay-TV network Asia Broadcast Networks while the corporate members include children‘s content specialist HiT Entertainment, Singapore-based satellite services provider Globecast, conditional access supplier Viaccess and New Zealand-based broadcaster Television New Zealand. Meanwhile, global satellite capacity supplier Intelsat has upgraded its CASBAA membership to Patron status.


The breadth of the new memberships highlights the dynamic environment for Asia‘s pay-TV market,” said CASBAA CEO Simon Twiston Davies “The response to CASBAA‘s year-end 2006 activities, including the CASBAA Convention in Hong Kong and the release of our year-end industry data clearly illustrates the value of the Association.” 










The CASBAA members program for 2007 — which includes training schemes (the CASBAA Media College), CASBAA Market Reports (Indonesia and Taiwan, among others), IPR seminars and networking events, as well as the CASBAA Satellite Industry Forum (June 18th), the CASBAA China Forum (late August) and the CASBAA Convention 2007 (Oct 30th – Nov 2nd) – will provide new value to CASBAA members and the industry at large, said Mr Twiston Davies.
 

“CASBAA looks forward to working with our new members in particular throughout 2007,” said CASBAA chairman Marcel Fenez. “With this type of sectoral and geographic support our effectiveness as a voice for the industry and as a networking organisation continues to grow.”


 

 

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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