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CAS rollout: Delhi HC ‘no’ to government plea for more time
NEW DELHI: The Indian government yet again pleaded for more time to roll out CAS — six months to be exact — but a Delhi court has refused to accede to the request, asking for a final stand on the issue by the next date of hearing.
According to information available with Indiantelevision.com, even the broadcast regulator pleaded for two to three months time to sort out CAS-related issues like pricing of TV channels.
The Telecom Regulatory Authority of India (Trai) submitted to the Delhi High Court today that it has initiated a dialogue with the industry stakeholders on issues related to CAS, which would take a few months time to complete and some consensus arrived at.
However, the court was critical of such pleas and fixed the next date of hearing for 19 July.
On the arguments forwarded by the government for more time, the court said the maximum that could be given is 90 days as authorities have already consumed considerable time in carrying out an earlier order of the court.
On 10 March, the Delhi HC had directed the information and broadcasting ministry to roll out CAS in Kolkata, Delhi and Mumbai within a month’s time.
The court observed that if the government is unable to sort out CAS matters, then it could also explore the possibility of going ahead with the rollout based on the Chennai model.
Chennai is the only city in India where CAS has been rolled out and running smoothly since 2003.
A clutch of MSOs, including Hathway and INCablenet, had filed a case against the government on CAS in the Delhi High Court late 2004, alleging that keeping addressability in abeyance had resulted in financial losses to the petitioners.
In the representation made before the court today, the petitioners alluded to the possibility of the government having plans to do away with mandated CAS completely. In this regard they made references to the relevant sections from the draft Broadcast Bill 2006, which is currently being circulated amongst government organisations for further feedback.
When the government counsel expressed his ignorance of a draft Broadcast Bill, leave alone plans of junking CAS by making it voluntary, the counsel for the petitioners furnished a section of the draft Bill in the court.
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Delhi HC orders Government to implement CAS within four weeks
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
