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Cable TV digitisation could face political storm in 2 metros, Mamata Banerjee raises voice
MUMBAI: Cable TV digitisation in two of the four metros singled out for rollout by 31 October could face stormy political opposition. West Bengal chief minister Mamata Banerjee, recently withdrawing support from the Congress-led UPA government, has begun to roar against forcible introduction of digital set-top boxes (STBs) for any kind of TV viewing which she believes will hurt the poor.
Speaking at a rally in New Delhi, Banerjee said: “Our poor people will be ruined. They should have evolved some mechanism for this. What was the need for this decision for making mandatory the use of STBs?”
Banerjee was holding her first public rally in the national capital opposing the government‘s policies, including FDI (foreign direct investment) in retail.
Poor cable operators will be ruined. They will lose business. It will hurt the common man. How he will pay for STBs? Don‘t they (government) want the poor people to watch cable TV and have some entertainment?” she questioned.
Making a veiled reference to the recent hike in FDI in the media sector, Banerjee also said that the government was favouring private media companies.
“They have looted the country in seven days. If they are allowed, they will give information and broadcasting also to one private party,” Banerjee said.
Ironically, Trinamool leader CM Jatua was a Minister of State in the Information and Broadcasting Ministry before the party withdraw its support from the UPA government.
The West Bengal CM could find a supporter in Jayalalithaa, the CM of Tamil Nadu. The state-owned Arasu Cable is not yet prepared to implement digital cable in Chennai by 31 October.
However, Minister for Information & Broadcasting Ambika Soni has ruled out extension of the sunset date for switching off analogue for cable television beyond 31 October.
According to MIB, the digitisation percentage in four metro cities has gone up to 73 per cent from 68 per cent. A claim that has been disputed by cable operators from Kolkata and Chennai who believe that the percentage is lower than what the government claims.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
