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Cable lost 2.5 mn viewers between 2010 and 2012: FCC
MUMBAI: According to recently released FCC data from their annual report on cable industry competition, the cable industry lost roughly 2.5 million video subscribers between 2010 and 2012. According to the FCC, cable operators laid claim to 57.3 million pay TV subscribers at the end of 2012, down from 59.8 million in 2010.
Most of these customers flocked to telcoTV, with AT&T U-Verse increasing their subscriber total from three million to 4.1 million between 2010 and 2012, and Verizon FiOS‘s total subscriber total going from 3.5 million to 4.5 million during the same stretch. Verizon and AT&T recently announced they‘ve both passed the five million cable TV subscriber mark, giving them more TV customers than all but the nation‘s two largest traditional cable companies: Comcast and Time Warner Cable.
Cord cutters make up a very small but growing part of the equation as well, with even the industry‘s biggest cord cutting deniers now acknowledging the glacial but inevitable trend toward less expensive internet options for many users.
Meanwhile, the FCC report also pointed out that the soaring costs of programming is slowly but surely driving many of the nation‘s smaller cable operators out of business. “800 cable systems serving over 35,000 subscribers have closed mostly in small and rural communities, leaving those communities without any wireline MVPD (cable video) service,” claims the report.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
