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Burger King Corporation’s Russell Klein to deliver keynote address at second annual MI6 conference & awards
MUMBAI: The association of electronic interactive marketers has announced to connect game marketers with Madison Avenue by confirming Burger King Corporation president of global marketing, strategy and Innovation Russell Klein, as the keynote speaker for its second annual MI6 conference & awards from 8 to 9 May in San Francisco. Klein drives the brand‘s strategic branding, R&D, marketing, advertising and media. “Russ Klein‘s work has been recognised by multiple organisations within the interactive games and advertising industries,” said MI6‘s newly appointed vice president Jill Lindeman. “The MI6 Board and I agree that we can all learn from Klein‘s marketing accomplishments throughout his career, and be inspired by his innovative approach to marketing the burger king brand in today‘s media. We‘re delighted to welcome him to open the MI6 2007 Conference.” Also confirmed on stage at this year‘s event are Electronic Arts‘ chief creative officer William Bing Gordon, Microsoft‘s corporate vice president interactive entertainment business Peter Moore and Nintendo of America‘s senior vice president, marketing and corporate communication George Harrison. Moore will discuss the future of the gaming industry during a blue ribbon session that includes Gordon and other soon-to-be-announced panelists and Harrison will take participants through the marketing strategies behind the launch of Wii, |
The conference, which kicks off on 8 May 2007 will witness participation of top game marketing, advertising and entertainment executives. Companies represented on the current speaker lineup include 1UP, 2K, ABC television, Activision, Burger King, Electronic Arts, Insomniac Games, Midway Games, Nintendo, OTX, PLAY, Sony Online Entertainment, Spike TV, Starcom MediaVest Group, The Ant Farm, Trailer Park, VOOM HD Networks and Xbox, with more to follow. |
| Registration for the MI6 conference and awards is available online at $595 through 7 May and will go up to $695 for on-site registration. The MI6 conference committee continues to finalize the 2007 session schedule for agenda and participant updates. The association of electronic interactive marketers is a non-profit professional organization dedicated to increasing the effectiveness, growth and return on investment of its member companies through education, research, advocacy and recognition for excellence worldwide. Aeim also oversees and executes the annual MI6 conference and awards. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
