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BT, Microsoft & Philips join hands to unveil BT Vision in UK
MUMBAI: BT has announced the commercial launch of BT Vision, its new television and entertainment service. BT Vision uses the Microsoft TV Internet Protocol Television (IPTV) Edition software platform and an advanced Philips set-top box to deliver a next-generation digital television service to BT Total Broadband customers across the UK. BT Vision combines more than 40 DTT (digital terrestrial television )-based freeview channels, digital recording capability and a library of video-on-demand content delivered over broadband. This gives viewers more choice without the need to commit to a compulsory monthly TV subscription. An official release stated that BT, Microsoft Corp and Philips worked closely together to bring the full experience of BT Vision to the home. The Philips-designed set-top box offers advanced technology, including 80 hours of hard disk recording capability, two tuners, smart card reader, high-definition TV and numerous extension capabilities. The set-top box enables viewers to “time shift” programmes at their convenience, pausing live shows or recording them to watch at a later date. In addition, a “catch-up TV” feature gives viewers the convenience of viewing TV programmes they may have missed from the previous week. |
“BT Vision is a ground-breaking television service, giving consumers choice and flexibility without requiring them to be tied to a monthly TV contract,” said BT Vision chief executive Dan Marks. “Microsoft TV has given BT the power to build a service that we feel addresses a real market opportunity, enabling our customers to switch on to better TV.” BT Vision offers a variety of content combined with advanced television services. Further highlights include the following: |
“BT Vision is a revolution for TV services in the UK. BT‘s pioneering approach and Microsoft‘s next-generation IPTV technologies have enabled a unique TV service that lets consumers control their TV experience,” said Microsoft‘s TV division corporate vice president Enrique Rodriguez. “BT‘s trusted brand is well-placed to bring exciting connected and personal television experiences to a wide range of consumers in the UK.” The announcement is the latest in a wave of European IPTV deployments based on the Microsoft TV software platform and heralds a new era of more compelling personal and connected TV experiences available to consumers. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
