Applications
BSkyB launches Sky+ remote record service enabled by weComm technology
MUMBAI: BSkyB, the UK’s leading provider of pay-TV services, has launched its Sky+ remote record service using weComm’s wave platform. It enables customers to maximise the value of their content by providing sophisticated, personalised services for mobile devices.
Sky customers will be able to set their Sky+ to record their favourite shows using a mobile phone – either by sending a text message or with Sky by mobile. If they have downloaded the Sky by mobile application they can view Sky’s seven-day TV guide on their phone and select programmes to record. The guide they see on their phone looks similar to Sky’s light blue on-screen guide and enables people to browse listings and view programme details on the move.
Sky by mobile is available on a large range of handsets, including Nokia, Sony Ericsson, Motorola and the RIM Blackberry, according to an official release.
weComm COO Oliver Sturrock commented: “This is the first time that TV viewers will be able to remotely record their favourite programmes using a mobile phone from anywhere in the world.
“We started working with Sky two years ago. We are constantly looking at ways to improve our technology to adapt to theirs and, ultimately, their subscribers’ needs. The launch of the Remote Record for Sky+ is a good example of how our collaboration with Sky is meeting those needs.
“Our technology has proven to be very reliable for building applications designed for the mass market and we are now seeing tremendous demand, particularly from the media industry.”
This is the third phase of weComm’s collaboration with Sky. The first generation of Sky by mobile was launched in June 2005 and provided the latest news stories and videos from Sky Sports and Sky News, up to the minute sports events scores and personalised services to users. It also allows viewers to place bets on sporting events through their Skybet account.
In January 2006, weComm developed the second phase of the technology allowing viewers to subscribe to and watch Sky TV channels live on their handsets – Sky Mobile TV.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
