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Broadcom introduces affordable cable STB for Indian market
NEW DELHI: Broadcom Corporation, a global innovation in semiconductor solutions for wired and wireless communications, has introduced an affordable cable set-top box.
Broadcom said it has the industry’s most integrated single chip BCM7014 standard definition (SD) cable STB system-on-a-chip (SoC) solution.
The new platform is designed to accelerate the cable TV digitisation in the country with highly cost optimised systems at an affordable price point for wide scale deployment in India’s rapidly expanding digital cable networks.
Broadcom India Managing Director Rajiv Kapur said the technology is designed for India’s growing cable TV market. With the December 2014 analog shut-off deadline, India’s cable TV market is poised for a network upgrade to satisfy the needs of its growing TV viewing population.
Broadcom uses ultra low cost integrated DVB-C tuner, demodulator, MPEG2 A/V decoder, regulators controller, A/V outputs and RF Modulator replacing many discrete components with a single integrated SoC for a high level of integration and cost efficiency.
A new adaptive Volume Leveling Support automatically maintains constant volume across commercial, programme and channel changes.
It has integrated Third Generation Silicon Tuner, field tested extensively in Indian conditions. “This will meet the Indian cable TV operator‘s requirements and integration capabilities at lower overall costs,” said Kapur.
The Fast Boot-up and Ultra Low Power management controller reduces average power consumption up to 65 per cent in a typical day and fast resume technology enable quick booting to video in as little as few seconds.
It comes in a two- layer reference design size of only 4 x 2.5 inches with minimal external components. Broadcom’s field-proven reference software stack and application available in an ultra small memory footprint accelerates design, qualifications and deployment.
This Broadcom product is now shipping in volumes across the globe. STB designs are now ready for immediate deployment in India.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
