Applications
Broadband TV network dedicated to romance launches in the US on Valentine’s Day
MUMBAI: Every five seconds a reader buys a romance novel. Now that same person can learn more about the novel’s author, the place where it is set and other behind-the-scenes goodies on romancenovel.tv. This broadband television network will launch in the US on 14 February 2007 and will aim to bring readers closer to the world of romance novels. |
Romance Novel TV (romancenovel.tv) launches with an array of original programming that will feature best-selling authors like Nora Roberts, Christina Dodd, Eloisa James, Mary Jo Putney and JR Ward. Romance Novel TV president Maria Lokken, says, “I am a big fan of romance novels and I was always curious about the authors’ lives and what inspires them. Romance Novel TV lets readers connect with their favorite writers.” Romance Novel TV is working with several publishing houses, which are excited about adding another layer to a market that earned $1.2 billion in sales last year. |
Shows will include: On Camera Author Interviews – Fans want to learn more about their favorite authors, who will be the subjects of in-depth interviews. The network will also speak with rising stars as it promotes their books and offers a rare inside look into an author’s life. Let’s Talk – Filmed in a living room setting, this monthly feature catches three romance novel authors talking about everything from movie stars — to shopping, housing hunting or finding the perfect man. Romancenovel.tv will also feature new book releases every week and offer links to the publishing houses where readers can make purchases. This page will also be home to the “Editor/Publisher” of the week where fans get the inside track on the latest industry trends from the most important people in the business. Romance Novel Virgin – Here one can follow a new author in this soap opera style drama as she meets with her editor, makes revisions, examines cover art and finally sees her novel hit bookshelves. One can expect a bit of angst, a little drama and a weekly cliffhanger. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
