Applications
Boxee unveils new STB under $200
MUMBAI: Boxee, the social media center which offers free, open source, downloadable software for users to watch videos from Internet on TV, is gearing up to launch its new set-top box (STB).
Boxee chief product officer Zach Klien unveiled the new STB through a video. He said that the box will be available “in a few months” and that the company is working with Taiwanese company D-Link for manufacturing of the box.
Boxee had initially announced that it will launch the new STB in December last year.
The box has dual-core ARM A9 low-power CPU as well as graphics chips supplied by NVIDIA. Together, the CPU and GPU comprise NVIDIA‘s Tegra 2 platform. The device will be able to play back 1080p video, both stored locally and streamed in various flavors of HD from across the Internet. Also there is 802.11n wireless networking via a Broadcom chip. The Boxee Box will come with a RF remote control. The STB is expected to be priced under $200.
On a computer or connected to an HDTV, Boxee allows users to play movies, TV shows, music and photos, as well as streaming content from websites like Netflix, MLB.TV, Comedy Central, Pandora, Last.fm, and flickr.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
