Applications
Bosch home appliances enters India
MUMBAI: Europe‘s leading home appliances manufacturer, BSH Bosch and Siemens Home Appliances Group (BSH), has come to India, through its 100 per cent subsidiary BSH Home Appliances.
This is marked by the addition of a new range of Bosch domestic home appliances that include washing machines, dishwashers, refrigerators and dryers to the existing product portfolio of BSH Home Appliances.
As a part of the Group’s retail expansion strategy, Bosch’s set of home appliances will be made available pan-India, however in two phases. The initial product range for India will be distributed through leading multi-brand retailers in Tamil Nadu, Karnataka, Andhra Pradesh and Delhi-NCR. The second phase will see the products being made available across India.
BSH Home Appliances MD Marc Hantscher said, “With the launch of Bosch Home Appliances, we are poised at bringing a new business dynamic to the home appliances sector in India — one of our key focus markets for Asia.
India is currently one of the fastest growing economies in the world, and has proved remarkable resilience to the recent financial crisis witnessed globally. By the launch of Bosch Home Appliances in India our aim is to bring in the world’s best in consumer appliances, renowned for their quality and technological advances, which will appeal widely to the young and classy Indian population.”
It is estimated that private households are the second largest consumer of energy world-wide and the third largest emitters of carbon dioxide, a greenhouse gas that contributes to global warming. In relation, India also faces strong demand for power and water, thus highlighting the need for energy efficient consumer appliances.
Hantscher said, “The introduction of energy efficient and water saving appliances through Bosch Home Appliances, will further add to the effort of India to promote sustainable development and growth.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
