Applications
Blu-ray player shipments to exceed 62.5 mn in 2011
MUMBAI: Worldwide Blu-ray player shipments are expected to more than double between 2009 and the end of 2010.
The numbers from ABI Research forecast continued growth next year for a total of more than 62.5 million shipments in 2011.
In the US Blu-ray players are expected to reach almost 18 per cent penetration among TV-owning households, up from just over seven per cent in 2009.
As interesting as this estimate is, it is just part of a larger picture. According to industry analyst Mike Inouye, “The solid growth in Blu-ray player shipments highlights a trend within the wider consumer electronics market. Larger, fixed-location devices such as Blu-ray players and flat panel TVs are enjoying rapid adoption relative to many classes of small, portable devices. Specifically, portable gaming devices are leveling out, while we are seeing actual declines in shipments of portable audio players. Digital picture frames are showing only mild growth, and compact digital camera shipments are declining in North America and Japan, though they continue modest growth elsewhere.”
What is behind these shifts? “In addition to price declines, the greater growth potential of TV-centric devices may be due to some of the recent exciting innovations in TV technologies: larger, flatter panels, Internet connectivity, and 3D. Aside from the economic/job environment it could be that dedicated portable device markets are simply maturing, or it could be due to the greater competition they face from smartphones and other multi-function portable devices” says Inouye.
ABI Research believes that CE device vendors can improve their chances of success in this very competitive marketplace by, on one hand, continuing efforts to educate consumers about what they can do with the latest devices, and on the other by striving to keep the user-experience as seamless and painless as possible.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
