Applications
BloombergUTV launches alarm app for BlackBerry Playbook
MUMBAI: BloombergUTV, the business news channel, has launched a new alarm clock application for Blackberry Playbook tablets, developed by the channel‘s online partner yourmoneysite.com.
The application enables users to know the market outlook for the day by flashing a green or red light as the alarm rings. Beyond the user-defined settings, it sounds an alarm if the markets are behaving in a manner that needs the attention of the user.
These alarms can be triggered by general market events and the user‘s investment profile. The other obvious use of the application is to set morning alarms and other reminders through the day.
The app was launched by Bombay Stock Exchange MD and CEO Madhu Kanan and Prime Securities CEO N Jayakumar as its first users.
BloombergUTV business head Deepak Lamba said, “The alarm app is an affirmation of our commitment to simplifying, yet enriching life in present times, by building tools and utilities that create value and empower users. The application transcends well beyond its core function of being just another reminder and alert service and enters the realm of being a strategic lifestyle tool for anyone invested or interested in the markets. Custom triggers, markets dynamics trackers, analytics and other markets intelligence which empower investors will now be available on the go. With applications like the Alarm Clock, BloombergUTV is creating tools that will empower investors to remain in control despite their hectic lifestyles.”
The alarm application dedicated to the Blackberry Playbook platform will be available for download within a few days, the channel said.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
