Applications
BIGFlix.com bags broadband rights for Shemaroo’s ‘Shilpa’s Yoga’ DVD
MUMBAI: BIGFlix.com, the home entertainment division of Reliance ADA group, has acquired the exclusive broadband rights from Shemaroo Entertainment, producers of ‘Shilpa’s Yoga’, to launch the yoga content on their broadband website. As a part of this deal, Biflix users will be provided with an opportunity to download the 35-minute video of Shilpa’s Yoga for $4.49. The yoga content is available in small duration video formats. Also, the website will provide the customers with free one-minute duration formats of various “asanas”. “We are really glad to see this lifestyle content online at bigflix.com. Going live on the net will make Shilpa’s Yoga content accessible to audiences across the globe anywhere. The home video and digital sales of this exclusive product will definitely compliment each other,” added Shemaroo Entertainment director Jai Maroo. The yoga DVDs will be available at all BIGFlix DVD rental stores in 10 cities namely Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Chandigarh, Indore and Bangalore. It will also be sold in other retail stores.
Commenting on the occasion, BigFlix.com chief operating officer Kamal Gianchandani said, ‘This is in keeping with our strategy to diversify into different genres of entertainment thereby providing our patrons with more options to choose from. The objective is to provide easy access to our patrons to good quality content. We are confident that our association with Shemaroo would benefit our viewers both in India and internationally.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
