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BigFlix.com adds 200 Malayalam titles to its catalogue
Mumbai: BigFlix, online Movie on Demand service from Reliance Entertainment Digital, has announced its new offering of a collection of Malayalam movies.
Classics like CID Nazir, Chembarathy and Agni Pareeksha and films like Mazhatethum, Manathe Kottaram and Moonam Pakkam that were made for International audiences will also feature in the catalogue.
According to the company, these full length feature films can be watched in a “DVD like print quality” on preferred smart device sans any advertising with one login and more can be availed by subscribing in to BIGFLIX.
BigFlix offers this service on laptops, tabs and mobile phones of Windows, iOS and Android users at Rs 249 per month ($4.99 for international subscribers).
Reliance Entertainment Digital CEO Manish Agarwal said, “Being the first mover in the video-on-demand space, our aim has always been to offer our subscribers the widest range of movies on a single platform. In addition to Bollywood, movies from South India, especially Malayalam, have a high interest from online users. Our new Malayalam catalogue features both recent hits and classics giving subscribers ample variety in terms of content. While we are currently launching with 200 movies, over the next few months we will expand our Malayalam catalogue to over 500 movies.”
The Malayalam catalogue which is available to viewers from 25 September features films like Mission 90 Days, Boeing Boeing, Nadodikkaatu, Thenmavin Kombath, Aaryan.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
