Applications
BigFlix adopts innovative feature Reserve Now
MUMBAI: BigFlix Movie Rentals has launched its latest feature, ‘Reserve Now‘. In this feature, customers can block or reserve their favourite title and get it in the next delivery cycle (within one business day).
Reserve Now blocks the reserved title for the customer and this gets delivered in the immediate next delivery cycle. The feature is available for the top 10 queues in the customer‘s account.
Reserve Now can be availed for movies in the queue, showing an ‘Available‘ status. Reserve Now can be done any number of times in a month.
Speaking on the launch of this unique feature, BigFlix.com chief lead-online movie rentals Pankaj Chandra said, “This feature will allow our rental customers to block and reserve their favourite titles and get them in the next delivery cycle. With this, we go one step further of our existing queue management features by giving our customers the opportunity to watch their favourite movies whenever they desire.”
What if a film asked for exceeds the number of prints BigFlix.com has? ” Easy, our system is integrated with the inventory level. Suppose we have five prints of a film and the sixth is knocking, then the sixth will get his delivery in the next delivery cycle,” Chandra answers.
Recent Hollywood films available on BigFlix.com include Hangover, Harry Potter and the Half Blood Prince, Terminator Salvation and Star Trek- The Future Begins while those from Bollywood include Do Knot Disturb, Wanted, Aladin, Dil Bole Hadippa and Luck.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
