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Bigadda.com asserts high popularity among Indian users
MUMBAI: The Reliance ADA Group‘s youth networking site Bigadda.com has announced that it has become the fastest growing Indian youth networking site. Since its launch on 13 August 2007, it is claiming a user base of 1.24 million; a whooping 15 members every single minute on an average said an official release. Bigadda.com is eyeing a goal of 10 million users in India by 2010. Within India while top 20 cities account for 50 per cent users, 40 per cent of the users come from tier-II towns like Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik etc. The site gets almost 10 per cent of users from countries like Sri Lanka, Pakistan and from Indians from Dubai, US and UK. Reliance Entertainment president Rajesh Sawhney said, “We already have a million plus users and get a million page views a day. We add 12-15,000 users a day. In 2008 competition will emerge but we are confident of the innovations that we will be doing.” BigAdda COO Siddhartha Roy added, “Getting a user base of 1 million users in a short time is an achievement for BigAdda. There is a growth of 240% in the number of unique visitors per month for youth networking websites. BigAdda.com aims to evolve a youth community, inclusive and inspirational and create a youth culture that will be cool and inspirational for them.” BigAdda is targeting to connect 10 Mn Indian youth by 2010. They are looking at taking networking originating from the web onto the mobile by the first quarter of 2008. and would introduce Music very shortly thereby increasing the current user interest portfolio beyond Videos and Photos. Going forward over the next 2 quarters we will launch major innovations in the access area across Wireless and Broadcast channels. The 78 per cent of the users of Bigadda.com are between 16-27 years. 79 per cent are single and average looking Indian spending over 16 minutes onsite per session and 44 per cent working in IT, finance and services sector, 15 per cent in manufacturing and media.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
