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Big Magic hops on Reliance Digital TV
MUMBAI: Big Magic, the regional entertainment channels from the Reliance Broadcast Network (RBNL) stable the for Hindi heartland, will now be available on Reliance Digital TV platform.
Big Magic will replace Imagine TV on Reliance Digital TV channel No. 213, increasing its reach to an additional 4.5 million digital homes across India.
The move allows Big Magic immediate width in reach across the country, and marks the first step in its digital distribution plan, the channel said. It is also in the process of closing more digital alliances.
Big Magic business head Anand Chakravarthy said, “The last one year has seen Big Magic build a strong platform on the back of an excellent programming mix and leveraging Big FM‘s brand lineage to fortify its position as a leading player in a very short span of time. As a next step of growth, DTH was the logical move and what better than Reliance Digital TV to begin with. This will only further cement our position as a leading regional television player, serving tailored entertainment to people who belong to the heartland.”
Reliance Digital TV business head Ashutosh Srivastava added, “It has always been our constant endeavour to provide our customers with choice of content thus, enhancing their viewing experience. By adding Big Magic to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes.”
The partnership with Reliance Digital TV will be promoted on Big Magic as well as on Big FM.
At present, Big Magic is being distributed across all cable operators across the states of UP, MP and Bihar and spread across operators like DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, the channel said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
