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Big CBS Spark hops on to Dish TV
MUMBAI: Big CBS Network, the JV between Reliance Broadcast Network and CBS Studios International, has inked a distribution deal with Dish TV for Big CBS Spark.
With the deal in place, all three channels from the bouquet – Big CBS Prime, Big CBS Love, and Spark – are now available on the leading direct-to-home operator.
Recently repositioned as the ultimate music destination, Big CBS Spark offers music mix from the international and Indian market spread across genres.
Available on channel No 449, Big CBS Spark is targeted at the youth audiences and caters to their entertainment requirements with music and shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV.
Dish TV COO Salil Kapoor said, “Dish TV has now the bouquet of Big CBS channels for all its customers. We are proud to extend our partnership to the entire Big CBS bouquet to our 12.5 million subscribers.”
BIG CBS Networks business head Vishal Rally added, “We are happy to have the Big CBS Channel Network on Dish TV. This is part of our continued endeavour to reach the world-class content from Big CBS’s stable to audiences seeking English entertainment in India.”
This alliance complements Reliance Broadcast Networks’ recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set-top boxes.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
