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Bharti Airtel to premiere ‘8×10 Tasveer’ on its DTH and IPTV
MUMBAI: Bharti Airtel has announced the premiere of the Akshay Kumar starrer 8×10 Tasveer on its direct-to-home (DTH) service Digital TV as pay-per-view (PPV) service and its IPTV service Digital TV Interactive. Produced by Percept Picture Company (PPC) and directed by Nagesh Kukunoor, 8×10 Tasveer will be available from 5 June at Rs 50. |
Digital TV customers can order the movie either on the website or by SMSing the movie code to 54325. For IPTV, customers can order from the TV itself. Bharti Telemedia VP marketing Sugato Banerji said, “By showcasing popular and recently-released movies such as 8×10 Tasveer on our PPV service, we offer our DTH customers the luxury of blockbuster entertainment right in the comfort of their homes – all for a very nominal price. This comes close on the heels of the premiere of other recent titles like Delhi 6 on our PPV service.” 8X10 Tasveer is the story about a man who has a supernatural gift of being able to delve into the past of dead people by touching an object belonging to them. PPC CEO Navin Shah added, “Akshay Kumar starrer Jumbo and Hello featuring Salman Khan, Katrina Kaif were some of the recent movies which we premiered on Digital TV and have seen tremendous success. We are pleased to now offer 8×10 Tasveer on PPV to audiences at home. Our partnership with Airtel Digital TV will provide many more exciting titles over time that viewers will appreciate.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
