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Bharti Airtel initiates management restructuring
MUMBAI: Bharti Airtel, mobile services provider has announced the appointment of Atul Bindal as joint president – Airtel Broadband and Telephone Services and has appointed Deepak Srivastava as chief operating officer, Airtel Broadband and Telephone Services, North region. Bindal will report to Bharti Airtel president Manoj Kohli and will be a member on the Airtel Management Board (AMB), and chair the Broadband and Telephone Services Management Board (BTMB). Srivastava will in turn report to Bindal. |
Bindal, in his new role will focus on taking Bharti Airtel‘s Broadband and Telephone services division to new heights with increased town rollouts and introduction of new technologies. He will be supported by Rajiv Sharma (CEO-NCR), Deepak Srivastava (COO-North), Prem Pradeep (CEO-South Central), Deepak Khanna (CEO-West and MPCG), Randeep Narang (COO-MPCG), informs an official release. Prior to this, Bindal was the executive director – South for Mobile Services at Bharti Airtel. He has also had a stint as the Group chief marketing officer and director – Mobile Services at Bharti Airtel for over one and half years. |
Bharti Airtel president Manoj Kohli said, “I am delighted to Deepak Srivastava on the other hand, was the chief operating officer, Mobile Services, Bihar and Jharkhand. He joined Bharti Airtel in 2004. “Deepak Srivastava has successfully led the Bihar and Jharkhand market to leadership and I am confident that in his new assignment, he will continue to set new standards and scale new heights in North Airtel Broadband and Telephone Services,” added Kohli. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
