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Bharti Airtel gets separate CEOs for DTH & broadband biz
MUMBAI: Telecom major Bharti Airtel has appointed CEOs for its DTH/media services and broadband/data.
Shashi Arora is the CEO of DTH/ Media and Rajiv Rajgopal is the CEO of broadband/data services. In their new roles, both the executives will report to Bharti Airtel Consumer Business president K Srinivas.
These verticals are part of the Consumer Business Group that will lead the overall strategy for the business-to-consumer segment (B2C), with focus on customer experience, product and service innovation and building an ecosystem around the B2C services.
Prior to this, Rajgopal led the successful integration of the circles of Tamil Nadu and Kerala (KTN), in addition to leading this leadership circle for the mobile business.
Before this appointment, Arora led the mobile business for some of Airtel‘s largest circles — Delhi and Upper North.
Bharti Airtel CEO-India and South Asia Sanjay Kapoor said, “As we move into the next phase of our strategic transformation of creating an integrated customer centric organization, I am delighted to welcome Shashi and Rajiv to be part of this landmark endeavour. With their rich experience and understanding of the business, we are confident that they will further consolidate and build on our leadership in both Broadband/Data and DTH/media verticals.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
