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Bertelsmann launches intl VC fund focussed on digital media
MUMBAI: Global media firm Bertelsmann has established a venture capital fund called Bertelsmann Digital Media Investments (BDMI) and a Luxembourg company to execute and house the BDMI investments.
The fund is designed to ensure direct access to emerging technologies and businesses. With an initial funding of €50 million, BDMI’s mission is to tap into new technologies and digital media innovations to support the continued leadership of Bertelsmann’s divisions across the media landscape. |
Richard Sarnoff, who has been President of Random House‘s corporate development group and its venture arm, Random House Ventures LLC, additionally has been named President of BDMI, and will report to Bertelsmann CFO Thomas Rabe in this capacity. BDMI’s international team based in the US and Germany will concentrate on digital media opportunities that can enhance or extend Bertelsmann’s existing strengths in broadcast television, book and magazine publishing, music, media services, and direct marketing. Investments will primarily be minority stakes in early-stage companies, but can also include majority stakes and external fund investments where appropriate. |
Bertelsmann chairman and CEO Gunter Thielen says, “Bertelsmann has a keen focus on new technologies and fosters expertise within each of its divisions. We are committed to further extending our innovative spirit and media leadership by creating a fund dedicated to emerging technology opportunities. “Richard Sarnoff is the ideal candidate for this assignment, since he has excellent experience in funding such opportunities, strong connections in the venture capital industry, and broad familiarity with all of Bertelsmann‘s businesses above and beyond his responsibilities at Random House”. Sarnoff said, “Technology continues to play an increasing role in all Bertelsmann divisions as digital media, the Web, and mobile access continue to converge on a global scale. This new fund will allow us to supplement the existing in-house knowledge base and support ongoing divisional technology initiatives through investments in pioneering companies”. BDMI will operate in partnership with each Bertelsmann business division, taking investment cues from new business models and digital media trends identified by the divisions as strategic to future growth. It will work with the appropriate Bertelsmann division on each investment for initial evaluation, due diligence and ongoing oversight of portfolio companies. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
