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Bedi’s Kaleidoscope to develop TV, mobile content; announces Rs 200 mn strategic investment by ABP
NEW DELHI: The Bobby Bedi promoted entertainment company Kaleidoscope Entertainment Pvt Ltd (KEPL) has announced a strategic partnership with leading Indian media conglomerate – ABP Pvt. Ltd. The ABP-Kaleidoscope partnership will capitalise on both companies‘ strengths to create original content across media by producing high quality content for filmed entertainment, TV, mobile and Internet. |
ABP will pump in Rs 200 million to kickstart Kaleidoscope‘s foray into new media, primarily focused at TV and mobile content development. A rapid scale up of operations is envisaged to establish a broad and deep presence as a provider of premium content for this space. “The paradigm of entertainment today has evolved beyond conventional definitions. The new media and digital content segment is growing in excess of 50 per cent annually and we envisage an acceleration driven by the ever widening consumer base for technology products,” Kaleidoscope Entertainment Pvt Ltd MD Bobby Bedi said. |
| He also said that Kaleidoscope is “privileged” to join hands with the ABP Group, a blue chip media house in India, to leverage the best resources and expertise of both companies, offering rapid access to the fast growing entertainment industry, while also enabling us to quickly gear up to create and supply the mushrooming demand for technology driven entertainment content. According to ABP Pvt Ltd MD and CEO Pramath Raj Sinha, “A conglomeration of Kaleidoscope (one of India‘s leading entertainment companies) and the ABP Group (one of the best in the business of media across genres) this enterprise is a win-win partnership for both the companies. This marks our foray into entertainment.” KEPL claimed it‘s India‘s first production house to follow an international approach in filmmaking and is an internationally recognised film and television production house with critically acclaimed films like Bandit Queen, Saathiya, Maqbool and Mangal Pandey – The Rising to its credit. The ABP Group has, today, evolved into one of the foremost media conglomerates in the country, with twelve premier publications, two 24-hour national TV news channels, two leading book publishing businesses, several mobile and Internet properties and a radio channel in the offing. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
